Raise the Bar
Built their blog and email list from scratch — now maintaining a 50%+ open rate and consistent new sign-ups.
SEO & CONTENT STRATEGY
SEO & Content Work
Blogs, email programs, landing pages, and technical SEO — built and optimized for measurable growth, not just publishing.
Let's Talk SEOEconomic Architecture Project
Redesigned the article and site structure for speed and technical SEO, then designed and SEO-optimized the podcast landing page — helping grow the podcast audience from scratch to thousands of listeners.
Leading Audaciously
Wrote the DEI blog content and designed multiple products, lead magnets, and landing pages.
The Norfus Firm
Led a full redesign and accessibility audit of their landing pages and lead magnets.
Eames Institute
Technical SEO consulting, analytics reporting, and custom dashboard builds — untangling tracking gaps and giving the team reporting they could actually act on.
Stout Books
Analytics reporting and dashboard builds to give the team clear, reliable visibility into site performance.
WRITING SAMPLES
From the Tannic Studio Journal
Move Fast, Pivot, and Don't Break Anything
On template-vs-custom build decisions, analytics-driven strategy, and the SEO fallout of botched platform migrations.
Designing Around the Tools You Don't Own
On integrating third-party platforms like Booking.com and Shopify into a cohesive brand experience — custom embeds, CSS theming, and conversion funnel continuity.