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Raise the Bar
Brand identity, site design, and full web build for Raise the Bar, a Columbus concept creating a dedicated space for women's sports and the fans who love the game. The project translates a community-first hospitality idea into a bold, energetic digital launch presence with fundraising, updates, and a women's sports hub.
The problem
How do you build a women's sports bar with no brick & mortar yet?
Women's sports fans in Columbus had no dedicated gathering place. The brand needed to feel like a real neighborhood bar — warm and rowdy — while signaling that this is a space built specifically to celebrate women athletes and the fans who show up for them.
The answer
A direction built around the people using it.
Brand identity, site design, and full web build for Raise the Bar, a Columbus concept creating a dedicated space for women's sports and the fans who love the game. The project translates a community-first hospitality idea into a bold, energetic digital launch presence with fundraising, updates, and a women's sports hub.
Concepts and drafts
Making the direction visible before it is final.
The work used Figma, Illustrator to move from strategy into testable structure, voice, visuals, and interaction decisions.
Exploring the solution
Testing the details that turn an idea into an experience.
The finished direction connects the strategy, visual system, and interaction details into an experience the client can keep using and evolving.