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Raise the Bar
Brand identity, site design, and full web build for Raise the Bar, a Columbus concept creating a dedicated space for women's sports and the fans who love the game. The project translates a community-first hospitality idea into a bold, energetic digital launch presence with fundraising, updates, and a women's sports hub.
The problem
How do you build a women's sports bar with no brick & mortar yet?
Women's sports fans in Columbus had no dedicated gathering place. The brand needed to feel like a real neighborhood bar — warm and rowdy — while signaling that this is a space built specifically to celebrate women athletes and the fans who show up for them.
The answer
A direction built around the people using it.
Brand identity, site design, and full web build for Raise the Bar, a Columbus concept creating a dedicated space for women's sports and the fans who love the game. The project translates a community-first hospitality idea into a bold, energetic digital launch presence with fundraising, updates, and a women's sports hub.
Concepts and drafts
Making the direction visible before it is final.
Early concepts used Figma, Illustrator to test the structure, voice, and visual direction before committing to a finished expression.
Exploring the solution
Testing the details that turn an idea into an experience.
The finished direction brings the strategy, visual system, and interaction details together into a practical experience.