Diagnostic · 7 questions · about 4 minutes

What should you own, and what should you rent?

A website platform isn’t one thing you buy. It’s six layers bundled together, and they can be separated. This walks you through which ones your situation requires you to control — and which ones you can happily hand to someone else. It won’t recommend a product. It gives you the requirements to take into that decision.

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01Who maintains this site in two years?

The honest answer, not the aspirational one. This is usually the tiebreaker.

02What repeats on your site?

Not pages — kinds of thing. Rooms, services, events, case studies, menu items, staff profiles.

03Who edits it?
04Where does your content need to appear besides your website?
05What's your honest horizon?
06Do any of these describe you?

Select all that apply. These determine what lives in your markup rather than your design.

07What has to be embedded from someone else?

Select all that apply.

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