Prioritiser · 12 items · about 5 minutes

What matters most — and what it costs to defer

Put these in order for the next twelve months, most important at the top. There are no wrong answers and you can’t have all 12 — that’s the point of the exercise. What comes back isn’t a recommendation. It’s the price of everything you put at the bottom, because some of these get cheaper to add later and some become effectively unbuyable.

Your answers stay in this browser. Nothing is sent anywhere unless you ask for a copy at the end.

Drag to reorder, or use the arrows

Both work. The arrow buttons are keyboard-operable and announce each move — if you’re using a screen reader, use those.

  1. Launching quicklyLive in weeks, not months
  2. Low cost right nowSmall or no budget this year
  3. Low cost as we growThe bill at ten times the pages or traffic
  4. Looking genuinely distinctiveNot recognisably a template
  5. Non-technical people can edit itWithout breaking anything or calling anyone
  6. Integrating across marketing and booking systemsCRM, email, scheduling and the site telling one story
  7. Findable by search and AI assistantsMachines can read what you offer
  8. Publishing regularly for searchA real blog or resource library, not a news page
  9. Selling and converting on the siteCheckout, enquiries, bookings, sign-ups
  10. Control over customer dataWhat third parties collect and when
  11. Being able to leave laterTaking your content somewhere else
  12. Adding new kinds of contentWithout a rebuild each time
1–3 · what you’ll actually fund9–12 · what you’re deferring