services Live
Illustration & Social Media Direction
Selected illustration, visual content, and social media management work drawn from earlier portfolio materials, including campaign visuals, illustrated assets, feed direction, and recurring content systems with a recognizable visual voice.
The problem
How do you build a recognizable visual voice across recurring content?
The work needed to extend beyond one-off graphics into a flexible visual language for campaigns, illustrated assets, and social content systems.
The answer
A direction built around the people using it.
Selected illustration, visual content, and social media management work drawn from earlier portfolio materials, including campaign visuals, illustrated assets, feed direction, and recurring content systems with a recognizable visual voice.
Concepts and drafts
Making the direction visible before it is final.
The work used Illustrator, Photoshop, Content Strategy to move from strategy into testable structure, voice, visuals, and interaction decisions.
Exploring the solution
Testing the details that turn an idea into an experience.
The finished direction connects the strategy, visual system, and interaction details into an experience the client can keep using and evolving.