services Concept — in progress
There + Back Club Custom Travel Quiz
Product strategy and interaction design for a lightweight travel quiz that guides prospective clients toward a trip style, planning path, or curated recommendation while keeping personalization editorial, useful, and brand-aligned.
The problem
How do we make travel personalization feel editorial instead of generic?
Prospective travelers needed a low-pressure way to describe what they wanted, while the brand needed a useful intake path that could guide recommendations and follow-up.
The answer
A direction built around the people using it.
Product strategy and interaction design for a lightweight travel quiz that guides prospective clients toward a trip style, planning path, or curated recommendation while keeping personalization editorial, useful, and brand-aligned.
Concepts and drafts
Making the direction visible before it is final.
The work used Figma, Content Strategy, Front-end Planning to move from strategy into testable structure, voice, visuals, and interaction decisions.
Exploring the solution
Testing the details that turn an idea into an experience.
The direction is being refined through concept work and feedback so each next decision has a clear reason behind it.
The live build is still in progress; the concepts above document the direction taking shape.